Nov 05
Newcastle United have renamed their Stadium to “sportsdirect.com @ St James’ Park Stadium” according to the BBC website. The name will remain like that until the end of the season. Talk about targeted advertising 
It sound like a rather weird and wonderful email extension. I would probably guess that this is a world record or something for the longest stadium name in the world.
Have you seen any other football stadiums renamed after a website domain? We would be interested to know.
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Just seems a little consumerist to me. Let them have their own name!